The concept of a lead magnet is to provide value to your prospect, to create a transactional exchange where they provide their contact information to you in the form of email, phone, or other means to follow up for additional relationship building or marketing.
Check-Out this printable for more information on what makes an effective lead magnet and a list of lead magnet ideas you could incorporate into your funnel strategy now!
If you're ready to build out a solid funnel strategy for your business that will draw new client prospects to you, be sure to check out our video course, Social Marketing for Direct Sellers: Funnel Strategy.
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